In a major announcement, Amazon, Baidu, BMW, Cerence, ecobee, Microsoft, Orange, Salesforce, SFR, Sonos, Spotify, Sound United, Tencent, Verizon and more to promote customer choice by supporting multiple, interoperable voice services on a single device. With multiple, simultaneous wake words, customers can access multiple voice services by simply saying the corresponding wake word – from Alexa and Cortana to Orange’s Djingo, Salesforce’s Einstein, and more Solutions providers like Intel, MediaTek, NXP and Qualcomm to develop hardware and reference solutions that support multiple wake word engine. Solutions providers like Intel, MediaTek, NXP and Qualcomm to develop hardware and reference solutions that support multiple wake word engines.

See https://press.aboutamazon.com/news-releases/news-release-details/amazon-and-leading-technology-companies-announce-voice.